Day: April 14, 2020

Graduate College Launches a New CRM Recruit Enhancement to Improve the Graduate Student Experience

Dear Colleagues,

The Jackson College of Graduate Studies released a substantial Customer Relationship Management (CRM Recruit) enhancement this week; this is a significant milestone toward improving the graduate student application process. The Graduate College team began this effort more than a year ago in March 2019 with Graduate College and Office of Information Technology teams actively meeting since August. This week’s launch is the culmination of numerous weekly meetings and hours of joint testing.Jackson College of Graduate Studies logo

While the bulk of this work will remain unseen to our university campus, a new graduate web front-end entry is now visible; it leads prospective graduate students to the re-designed application portal. Once students have created an account in the portal, they can view a graduate application support page or book a virtual appointment for assistance. Prospective students will enjoy a smoother and more adaptive application with confirmation emails that nudge them through application completion. Future enhancements of this same project will permit graduate program advisors to offer admissions decisions in a more automated fashion. I will provide more details later concerning this effort with graduate program advisors.

I owe a debt of gratitude to the Graduate College staff – Brittany Carson, Zachary Hunter, Taro Iwase, Beth Bolding, Cristy Martin, Elise Ellis, Katie Timmerman, and Dr. Robert Mather who have worked persistently to develop the logic and communication plans associated with the effort. Along with her responsibilities in overseeing international graduate admissions, Brittany assumed the leadership role as a primary point of CRM contact. Many thanks as well to our OIT partners (Michael Page, Harriet Ervin, Rhonda Templon, Michael Calhoun, Timothy Mooney, and Tiara Gilmore). Michael Page’s leadership, Harriet’s diligent tracking and Rhonda’s expertise in implementation paved the way for releasing the enhancement.

We hope you’ll enjoy the progress being made in the Graduate College to improve the graduate student experience and to foster a stronger graduate student community. In December 2019, we launched a re-vamped Graduate College website designed to stimulate greater interaction. Spearheaded by Beth Bolding with Katie Timmerman and University Communications, the website now embeds opportunities for prospective students to directly apply, request information, or ask for an eBook.

Though we are not finished yet, I wanted you to be aware of our progress. From website improvements to this and future CRM Recruit enhancements, we are steadfast in our commitment to improve the graduate student experience. I look forward to sharing additional information and updates with you that further showcase our collective accomplishments.

Dean, Jeanetta D. SimsMy Broncho Best,
Dean Jeanetta D. Sims