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April 1, 2022

Megan Cox

Research conducted at UCO by Megan Cox, instructor of mass communication, will be presented in April at the 2022 Kentucky Conference of Health Communication. Her research partner, Dr. Norman Wong from the University of Oklahoma’s Department of Communication, will present a poster titled “Birds and Bees: Social Media Message Framing for Parent and Adolescent Conversations.”

The results of the study show a link between parents’ goals for their children (achievement or security) and the way parents respond to gain- or loss-framed messages encouraging discussions with their preteens about sexual activity.