Hard at work in a 7,000-seat arena in northern Colorado, ACM@UCO alumna Mariah Saffa reflects on her path to a marketing career in the entertainment industry.
After receiving a B.A.T. in Music Business and a minor in Marketing from the University of Central Oklahoma in 2017, Saffa used the skills she gained through real-world industry experience at ACM@UCO in her job as a Digital Marketing Specialist and Radio Accounts Manager at Tyler Media. This role led Saffa to her current position with Spectra, an international venue management and hospitality company that serves the Budweiser Events Center in Loveland, CO. As a Marketing Manager, Saffa directs marketing strategies not only for the venue itself, but also for touring musicians and entertainers, continuing to apply her education in Music Business.
As students today are dissuaded from pursuing their passions in arts-related fields, we’re flipping the script on “starving artists” and highlighting the breadth of success our alumni have achieved as musicians, artistic directors, talent managers, dancers, actors and so much more. As our alumni can attest, #CFADWorks!
Are you a CFAD alum? We’d love to hear from you! To get involved, just post a selfie or video of you at work to Instagram, Facebook or Twitter. Use #CFADWorks, and we’ll share your story! Thank you for inspiring our students and the future generation of creators!